A few weeks ago I started my podcast, TalkAnything.FM. It’s a work in progress. I’m getting a crash course in sound engineering (you can tell I’m still learning), as well as learning how to interview and figuring out what I want to interview my guests about. It’s great, I’m really loving it. I also feel like I’m close to hitting my groove with this third episode.
This week I interviewed my friend, Joe Matsushima, co-founder of the viral video ad agency, Denizen Company. Denizen Company is behind many of the popular viral videos you see on the internet. Their videos have been viewed millions of times. Throughout his career, Joe has been a part of major hits like, Trojan Games, Safe For Work Porn, LED Sheep, Best Bus Stop Ever, and most recently Tiny Hamster Eats Tiny Burritos. [You can read Joe's interview with the Washington Post here]
Joe and I discuss how he got into the viral video business, the psychology behind a viral video, and at what stage in the process he knows if it’s going to be a hit. There’s a lot of great info here. I’m excited to share with you, my interview with Joe Matsushima.