There are still plenty of companies and individuals who still don’t quite grasp the concept of social media and how they should use it.  Let me break it down into an easy to digest analogy that we can all relate to…dating and long term relationships.

The first step is you have to make yourself look goood.  This means dressing well for women and creating a dynamic profile on a social network.  You want to make yourself stand out from others and this is the first step to doing so.  Now that you’re presentable, reach out to women/consumers you are interested in and think will be interested in you.  Even if you’re dressed to the nines, it won’t mean anything unless you actively go out and meet people.  When you first make contact, be sure to bring value to the table.  Why should they go out with you when there are a ton of other options out there?  Make sure you’re interesting, give people a reason to stick around.

When you do get the girl/consumer and there is a  budding relationship how do you keep it going?  Listen.  Simple, yet so important.  You have to know what they’re saying about you and your competitors and use that to your advantage.  Aside from listening, you need to let them know that you’re listening.  Which means conversing back and forth often.  Keep daily contact, several times a day, to keep their interest and let them know you’re there for her/them and that you’re always listening and willing to be there for any reason they might need.  When you’re conversing, remember that’s it’s not all about you and what you have to say.  If you’re the only one talking, especially about yourself, the girl and the consumer will lose interest and leave.   There is always another guy or brand out there.  When you’re talking, go with the flow, not everything said is premeditated.  You have to find that balance between listening and sharing that you can only figure out as you go along.

If you follow these steps, you will have a healthy, successful relationship that both parties benefit from.  More than likely, the girl and consumer will tell their friends how wonderful her boyfriend/brand is because of these in tuned conversations.  Communication is key in any good relationship.  So there you go.  That is how social media interaction is like dating and long term relationships.

If you have any more questions about social media or how your company can start to incorporate it feel free to send me an email at contact@boumanblog.com.  Take a look at my LinkedIn Profile for more professional information.