url=’http://boumanblog.com/2010/03/22/social-media-impact/’;Social media is changing the behaviors of potential consumers. By combining traditional advertising principles and the features of today’s social networks, brands are able to reach a large audience and disseminate their brand. Through social media, brands bring value to their audience and broaden their viral reach, which in turn impacts consumer’s behavior and attitude [...]
March, 2010
Blogging Absence
url=’http://boumanblog.com/2010/03/04/blogging-absence/’;I apologize to everyone for my long, unexpected hiatus from blogging. I’ve been working on several different matters that have consumed a great deal of my time. At some point I’ll share these with you. One of the items on my list has been reading up on social psychology, consumer behavior, and attempting to hypothesise [...]
