url=’http://boumanblog.com/2011/05/24/startupitis-social-media/’;For anyone in the LA/OC area, I’ll be speaking tomorrow at the latest Startupitis tech workshop. I’ll be presenting to small business owners and sharing with them how to use social media for their business. Startupitis: How to Use Social Media Sites and Tools to Promote Your Business Use the Promo Code: LIKEUS I [...]
Social Media
Find Jesse Bouman on About.me
url=’http://boumanblog.com/2010/11/28/find-jesse-bouman-on-about-me/’;Find me on About.me/jessebouman. All my social media sites are linked to this site.
Case Study – Naughty Monkey
url=’http://boumanblog.com/2010/05/04/case-study-naughty-monkey/’;Situation A trendy women’s footwear brand, Naughty Monkey launched in 2004 and quickly gained popularity. Sold nationwide and featured in popular magazines like Glamour and Marie Claire, Naughty Monkey was successful but wanted to expand their reach – and when the brand missed out on a once-in-a-lifetime opportunity to generate serious PR buzz, it realized it [...]
Blogging Absence
url=’http://boumanblog.com/2010/03/04/blogging-absence/’;I apologize to everyone for my long, unexpected hiatus from blogging. I’ve been working on several different matters that have consumed a great deal of my time. At some point I’ll share these with you. One of the items on my list has been reading up on social psychology, consumer behavior, and attempting to hypothesise [...]
Think of Your Social Media Like Dating
url=’http://boumanblog.com/2010/01/27/think-of-your-social-media-like-dating/’;There are still plenty of companies and individuals who still don’t quite grasp the concept of social media and how they should use it. Let me break it down into an easy to digest analogy that we can all relate to…dating and long term relationships. The first step is you have to make yourself look [...]
The #1 Reason to Send Traffic to a Facebook Fan Page Rather than a Website (and How to Leverage Facebook for Greater Brand Awareness)
url=’http://boumanblog.com/2010/01/25/the-1-reason-to-send-traffic-to-a-facebook-fan-page-rather-than-a-website-and-how-to-leverage-facebook-for-greater-brand-awareness/’;*This post was originally posted on Wpromote’s Blog. by Jesse Bouman and Amanda Moshier It’s no news social media is changing the landscape in online marketing. One of the more influential social media tools is the social network Facebook, and the practice of sending viewers to a company’s Facebook page and not its homepage is [...]
Why do I like Twitter?
url=’http://boumanblog.com/2009/09/06/why-do-i-like-twitter/’;Months ago I wrote about how Twitter was taking over my life. Little did I know that Twitter was going to explode, my job was going to incorporate a great deal of Twittering, and how useful Twitter could actually be. Why I joined Twitter: I joined Twitter in July of 2008, because it was a [...]
Social Media is NOT a Marketing Plan
url=’http://boumanblog.com/2009/04/28/social-media-is-not-a-marketing-plan/’;Last week was a terrible week for the BoumanBlog. No blog post on Tuesday, no vlog on Sunday, and two shitty haikus on Thursday. Wheew. I’m surprised anyone is reading this today…anyone? If you’re reading, here is a little insight on my opinions of social media, one aspect of my job. Social media is the [...]
What’s Going On at Facebook? Part II
url=’http://boumanblog.com/2009/04/07/whats-going-on-at-facebook-part-ii/’;Many people are questioning what is going on behind closed doors at Facebook. I touched on several of the burning questions with Facebook last Thursday, but the real question is, “What next?” Speculation points to the fact that Mr. Yu lost his job because he failed to secure much needed funding during a recent trip [...]
