There has been a paradigm shift in advertising. It’s online media vs. traditional media. With more and more competition for attention in both realms, content is becoming even more important. Traditional commercials can be purchased by any agency or studio that has the money to afford the time slot. The quality of the content can be very low. It doesn’t really matter, their message will reach a great deal of eyeballs, regardless of DvR. Traditional advertising just interrupts people’s lives. It’s exactly opposite with viral videos online. They don’t have the luxury of being forced onto the consumer, which breeds creativity.

Creativity has to be much higher with viral videos. Yes, viral professionals can direct eyes to your content, but the virility of the content is greatly decreased if your content is pedantic. That’s because with viral videos, the power is in the hands of the consumer. There is such a saturated market for online videos, marketers and advertisers have to be extremely creative to develop content that is unique and worthy of being spread by word of mouth. With millions of videos being uploaded daily, you have a small window of opportunity, don’t ruin it with sub-par content.
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